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Focus On The Wiift For A Powerful Presentation
A while back I had the requirements to work for nearly two days with the bestofthebest sales pros in a client company,[link widoczny dla zalogowanych]. We spent our time together focused on taking their game up another notch with a workshop titled Powerful presentations. One thing I noted is that really successful people generally are very open to new ideas and skills that will enable them to be even more successful!
A key idea I shared in this workshop was that our sales giving presentations are more powerful when we focus on WIIFT Whats in it for Them from the open of the presentation through the close.
to activate your audience, extremely important to tie the message about YOU into what it means to THEM. Who wants to be handled by 10 or 15 minutes of background on the speaker and their company? Do you really care if they are in business for over 75 years? About three minutes into the backdrop about you, They have disengaged you can see it in their body gesture. as a replacement, Focus on WHY it is helpful to them that your company has been in business so long. Will it mean a more rewarding product? Or more expertise may solve a problem for them?
Initially there were some skeptics in the group who werent sure the WIIFT was THAT important. Until the first practice oral reports began and each professional had to sit through all the other displays. Being on the other side allowed them to feel what its like to have things shared AT them and not tied specifically TO them,[link widoczny dla zalogowanych].
As we ended the class, These successful sales professionals commented that it IS powerful to make our message not about us but that it is hard to do! The more productive and experienced we are, The harder it may be to do something different. To send an email adapted to our audience, With only enough detail that 's important to them and then to link WHAT we do into WIIFT statements is not easy. But it is worth your energy for an engaged audience!
simply effort does it take to link the WHAT of your message to the WIIFT? Post your comments and let the rest us know we are not alone,[link widoczny dla zalogowanych]!
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